I love this product because it is so unique. I love it for the summer when I want a simple yet shimmery eye look with eyeliner. I find I can get about 6 hours without creasing without a primer. While it is sheer, it is intended to be so. One of my new favorite products!
Maybelline Cool Crush 24HR Color Tattoo Eyeshadow ($5.99 for 0.14 oz.) is a muted, grayish-blue with gold and pink shimmer–it is a very interesting and complex shade. It applies with semi-opaque color in a single layer, and for me, it does best with one layer–more than one, and it just clumps up and becomes uneven. The texture was thin and slippery, so it was easy to apply and blends out best with fingertips. I saw light creasing after ten hours (no primer) with this shade. Clinique Big Blue is a bit darker, not as nuanced. Make Up For Ever #940 isn’t blue, but it has a very similar duochrome/sheen to it (so you could use it layered over a blue for a similar effect). L’Oreal Infinite Sky is bluer, not as muted, no sheen/shimmer like Seashore Frosts. Chanel Destination lacks the golden shimmer/sheen. See comparison swatches here.