The Mod #1 is described as an “eggshell white.” It’s a neutral-toned white with a satin finish; it’s not a stark, bright white, but it’s not so warm that it looks more ivory than white. It had really nice color payoff, though the texture was just slightly powdery (but it was easy to blend). MAC This or That #1 is warmer. theBalm Metal-ica is more shimmery. Urban Decay Venus is more ivory-colored. Giorgio Armani Open is similar. See comparison swatches.