Th(ink) (44) is a deepened, blue and copper-shimmered violet over a blackened base. In a single pass, it had semi-opaque color, but it was very, very buildable and easy to layer with a couple of passes for very rich and intense color. This shade was the creamiest and easiest to apply of the three I tried. Make Up For Ever #8K is bluer, darker, less shimmery. Estee Lauder Untamed Violet is more muted, matte. See comparison swatches.