Cupcake Eyeshadow Eyeshadow ($5.99 for 0.064 oz.) is described as a “matte medium pink.” It’s a muted, medium pink with neutral-to-warm undertones and a matte finish. The texture was soft and finely-milled, and it had so-so color payoff; it tended to sheer out when applied, so it was best applied by patting on and only blending the edges. It lasted for seven and a half hours and then showed signs of fading. NARS Douce France #2 (LE, $24.00) is lighter. MAC Endless Passion (P, $21.00) is cooler-toned. MAC Sushi Flower (P, $15.00) is darker, brighter. See comparison swatches.