#72 is a medium blue with a matte finish. It had so-so color payoff and was a bit powdery. The color stained a little bit when I swatched it, but wearing it over a primer to test wear (because it didn’t work well at all on its own), it didn’t. The original that I have is more intense–so much more pigmented. NARS Mad Mad World is richer. Wet ‘n’ Wild Drinking a Glass of Shine #3 is darker, less cyan. Inglot #371 is a bit darker and more opaque.