Make Up For Ever Eye Prime ($22.00 for 0.18 oz.) is described as a “light nude” primer that “reinforces eyeshadow hold and intensifies its color.” It’s supposed to help your eyeshadows look more true-to-color and prevent them from creasing and fading. While it appears to be a pale beige if you swatch it on your skin, once blended onto the skin as a thin layer, it’s invisible against my skin tone. I would only imagine seeing the slightest lightness on darker complexions, because it pretty much blends to an invisible layer of product. For the purpose of this review, I used “pigmentation” as the metric to measure whether the primer made colors look true-to-pan or not.