Gwi-Yo-Mi is described as a “midtonal raspberry.” It is a slightly muted, medium-dark pink. On my lips, it turns a pinky-raspberry color with semi-sheer color coverage. It seemed to settle into lip lines a bit, too. Revlon Fuchsia Finery is lighter. Revlon Berry Allure is similar. NARS Mexican Rose is pinker. NARS Penny Arcade is similar. MAC Imperial Red is pinker. MAC Colour Saturation is darker. See comparison swatches.