Heart Hangover is a brown burgundy. It applies opaque, but I found the consistency of this one surprisingly dry–this formula tends to be creamy, but this pulled and tugged a bit. MAC Soulfully Rich is much darker. MAC Prince Noir is also much darker. Dolce & Gabbana Amethyst is redder. Milani Black Cherry is redder and sheerer. MAC Media is redder. MAC Hang Up is a bit redder.