Trust in Red is described as a “bright cool red cream.” It’s a medium-dark, cool-toned red with blue undertones. It’s actually a bit muted–not as bright/bold as you’d expect. It had mostly opaque, even color coverage, was somewhat drying when worn, and lasted for eight hours and stained. Urban Decay 69 is not as blue-based, darker. MAC Cherry is darker. MAC Freehand is darker, less blue-based. See comparison swatches.