Shock Value is described as a “bright pink cream.” More like a bright–nearly neon–light-medium, blue-based pink with strong fuchsia/magenta tones. It’s definitely pink, but it’s almost so blue-based that it looks magenta. This one was creamier than the others, but it tended to cling to itself as applied (seemed a little tackier than others). I highly recommend blotting with a tissue before you press lips together to avoid the product sticking and lifting from areas on the lip. This shade wore for eight hours well, though it was painful to remove and wear. I couldn’t think of any similar lip pencils to this shade, but I have no doubt it would pair well with MAC Candy Yum Yum and its dupes.