MAC RiRi Woo Pro Longwear Lip Pencil ($21.50 for 0.04 oz.) is described as a “cool red cream.” It’s a cool-toned, blue-based red with a matte finish. It was opaque on lips, and I was able to apply this shade evenly across the lips. The texture was barely creamy; enough that it did not scratch my lips, but it does tug and pull somewhat. Urban Decay 69 is brighter. MAC Cherry is similar. MAC Freehand is also similar. See comparison swatches.