Fashion Boost is described as a “bright purple cream.” It’s a vibrant, medium-dark magenta purple with strong fuchsia undertones and a barely-there satin sheen. It had mostly opaque color coverage, but I couldn’t quite get 100% even, opaque color. It lasted seven hours and faded slightly unevenly. Urban Decay Anarchy is brighter, pinker. MAC Heroine is very similar–a touch more muted but just barely. See comparison swatches.