Whole Lotta Love is a brightened pop of medium-dark pink with a subtle sheen. I only needed to use two layers to get the color to show up on the arm, and I layered it three times on my face. The texture was a little drier compared to the other six shades, which actually was good, because it wasn’t as powdery. MAC Full Fuchsia is slightly darker. MAC Her Blooming Cheek is more fuchsia, more blue-based. Tom Ford Wicked has a smidgen of plum in it. MAC Supernova is darker, redder.