Utterly Becoming is described as a “creamy beige.” It’s a light-medium rosy beige with warm undertones and a matte finish. The consistency was lightly creamy and easy to spread and blend on the skin. It had opaque color coverage, and it wore well for twelve hours without fading or creasing. Urban Decay Freestyle (LE, $18.00) is a powder product. MAC Inner Strength (LE, $15.00) is a powder product. See comparison swatches. I don’t have it swatched (and I’m not sure I have it at all), but I believe Painterly is grayer/cooler-toned.