MAC Splurge Mineralize Rich Lipstick ($22.00 for 0.12 oz.) is described as a “mid-tonal cool plum.” It’s a brightened, medium-dark berry with cool undertones and a soft shine. It had mostly opaque, buildable color coverage that applied evenly and didn’t settle into lip lines. The consistency of this particular shade had less slip compared to the other two, which helped it apply better and stay on without bunching up. It wore well for four hours and was moderately hydrating while worn. Bite Beauty Crimson (LE, $28.00) is brighter, redder, more matte. Guerlain Gladys (78) (P, $51.00) is brighter. Revlon Plum Velour (P, $7.99) is sheerer. Marc Jacobs Beauty Seduce Me (128) (P, $30.00) is slightly richer/darker. Too Faced So Berry Sexy (P, $22.00) is pinker, lighter. See comparison swatches / view dupes.