I have this thing about plum tone reds, or purple or plum toned anything really, so I had to get this and I most definitely wasn’t disappointed. This is a wonderfully rich color and definitely holds up to its title of moisturizing, which is a real plus in my book.
MAC Lush Life Mineralize Rich Lipstick ($22.00 for 0.14 oz.) is described as a “deep cool plum.” It’s a reddish berry with a soft sheen. I really thought it seemed similar to MAC Rebel, but applied, Rebel is purpler and deeper–it looks richer, in a way, on, because of the depth in color (if you own Rebel, pat on a little balm on top, and you’ll get this, though). Illamasqua Magnetism is a bit more muted, less red. Guerlain Guet-Apens is darker, more berry-hued. NARS Afghan Red is more subdued.