MAC Yield to Love Lipstick ($16.00 for 0.10 oz.) is described as a “mid-tone rose [with a Cremesheen finish].” It’s a medium-dark, pinky-plum with cool undertones and a soft shine. It had mostly opaque color coverage, and it applied evenly and smoothly. It lasted for four and a half hours, and it was neither drying nor hydrating. Givenchy Framboise Velours (315) (LE, $36.00) is darker, brighter. MAC Splurge (LE, $22.00) is cooler-toned, sheerer. Chanel Rayonnante (145) (P, $34.00) is sheerer, lighter, cooler-toned. Revlon Plum Velour (P, $7.99) is darker, brighter. Urban Decay Rapture (P, $22.00) is more muted. MAC Plumful (P, $16.00) is sheerer. Bobbi Brown Wild Rose (LE, $24.00) is less cool-toned, pinker. See comparison swatches / view dupes.