Love love love this! I just bought it today as a random pick when I went into my local MAC store to find a good red lipstick. I wasn't expecting to love it as much as I did. It's very soft and creamy when you put it on though it's not a moisturizing lipstick (I have great lip balm that might help with that). It lasted about 6 hours on me but then again, I wasn't doing much eating or drinking, and it did leave a slight stain behind afterwards. You also don't have to put a lot on in order to have it be opaque which is great. Plus, it supports a great cause so it was totally worth it. I might buy another one. It's a great, bright, and fun color for spring/summer. I love the fact that it's a warm-toned pink since so many pink lipsticks are cool-toned/blue-based.