honestly, this is one of my go-to essentials in my makeup kit - it's quite versatile depending on skin tones and can range from subtle (well as subtle as bright-ish purple can be on lips) to super bright.
it's very creamy and goes on smooth, although sometimes it feels kind of thick. it's not the sticky type of thick, so that's a plus. it smooths my dry-ish lips, and makes it feel soft and supple-y. in the heat here it manages to hold on, as i wore this shade for a dance. i wore it for 3+ hours, and it stayed on. like, it was clinging to my lips the whole event. there was obvious transfer on the glass of water, but it didn't feel or look splotchy. it's quite pigmented, as one run through my lips was quite opaque. IMO, this is a great starter lipstick for a person who likes edgy yet wearable lips. price *might* be an issue for some, but TBH it's a really good value. it's part of the permanent line-up, so you can get it anytime!