True Red is described as a “vivid bright coral red [with an Amplified finish].” It’s a bright, medium-dark orange with reddish tones. It almost looks like it has very, very fine orange shimmer in it. It had rich, opaque color coverage, and it was easy to apply and didn’t tug on the lips. The color lasted for six hours before fading, and it was comfortable to wear. It’s a lovely color and nice formula overall, but this color is extremely common. Estee Lauder Impassioned (P, $30.00) is lighter. NARS Short Circuit (LE, $26.00) is slightly more orange. Dior Trafalgar (844) (P, $34.00) is similar. Urban Decay Bang (P, $22.00) is more orange. Maybelline Orange Edge (LE, $7.49) is very similar. Maybelline Vibrant Mandarin (P, $7.49) is very similar. MAC Scarlet Ibis (LE, $16.00) is more matte. MAC Sail La Vie (LE, $16.00) is more matte. MAC Lady Danger (P, $16.00) is more matte. Buxom Rogue (P, $21.00) is lighter. Inglot #103 Lipstick Cream (P, $12.00) is lighter. See comparison swatches / view dupes.