Silly is described as a “bright white-pink [with a Matte finish].” It’s a brightened, light-medium pink with slight cool, blue undertones and a mostly matte finish. It applied with opaque coverage and a lightly velvety consistency that didn’t pull or drag on the lips. The color lasted for five hours, was a smigden drying on me, and settled into lip lines to a small degree after three hours of wear. This shade has been released previously. NARS Claudia (P, $32.00) is glossier. Sephora Collection Cougar (P, $12.50) is brighter. Illamasqua Luster (P, $26.00) is glossier, cooler-toned. Bite Beauty Kumquat (LE, $24.00) is a bit brighter, lighter. MAC Steady Going (LE, $16.00) is more muted. See comparison swatches / compare dupes side-by-side.