MAC Sheer Plum Lipstick ($14.50 for 0.10 oz.) is described as a “rouged chocolate” with a lustre finish. It’s a reddened brown with semi-opaque color and a subtly glossy finish. For a lustre, it’s particularly pigmented, though it’s not completely opaque. It glides on easily and leaves behind ample amount of color with a good amount of shine. I actually found this lustre to be a bit moisturizing, as compared to other lustres that do nothing for me in the moisturization department.