Ruffian Red is a just slightly blue-based medium-dark red with a fair amount of brightness. This has a matte finish. I swear, on me, this reads almost neutral to warm, even though it’s described as a blue-based lipstick. MAC Russian Red is darker, deeper. MAC Red Racer is a little brighter. Maybelline Very Cherry is bluer. MAC Ruby Woo is slightly darker and bluer-based. Giorgio Armani #404 is similar but shimmery. Make Up For Ever #43 seems fairly close. Guerlain Garconne is darker.