I love it! It’s the perfect classic red with a cool undertone. I think looks good on everyone. And it’s suuuuper matte, for me, looks beautiful. Also, it’s very dry, so, you need to exfoliate and moisturize your lips before apply ruby woo.
Ruby Woo is a blue-based red with a matte finish and nearly opaque color coverage. It’s one of the driest lipsticks I’ve ever used; it’s kind of my benchmark for dry, actually. It does pull and drag a bit, but it wears like a champ (but it’s drying after four or five hours of wear). It is similar to a lot of other blue-based reds.