Ruby Woo Lip Pencil is a medium, pink-red with cool undertones and a matte finish. It's not a comfortable product to wear on its own, and it takes some work to get an even layer of color if you actually fill in all of your lip area.
My HG vivid red, there is nothing like this. It brightens up my entire face and is my most complimented lipstick I've ever worn, it's velvety, and has zero stickiness. That being said... this is not a luscious creamy lipstick (think the opposite of Bite or Too Faced). I constantly moisturize my lips and apply heavy lip balm every night, so I rarely run into drying issues with any of my lipsticks. This can be drying if I reapply during the day (which is not often). I also haven't had tugging or dragging problems during application.
This is hands down my favourite red. I usually pair it with MAC Cherry lip liner to tone down how blue it is. I can wear this all day with no need to re-apply. It is a little drying but i hate the sticky feeling from some lipstick so this works for me.
I love it! It's the perfect classic red with a cool undertone. I think looks good on everyone. And it's suuuuper matte, for me, looks beautiful. Also, it's very dry, so, you need to exfoliate and moisturize your lips before apply ruby woo.