MAC Ruby Woo Lipstick ($16.00 for 0.10 oz.) is described as a "very matte vivid blue red [with a Retro Matte finish]." It's a brightened, medium-dark red with strong, cool blue undertones and a matte finish.
This is hands down my favourite red. I usually pair it with MAC Cherry lip liner to tone down how blue it is. I can wear this all day with no need to re-apply. It is a little drying but i hate the sticky feeling from some lipstick so this works for me.
I love it! It's the perfect classic red with a cool undertone. I think looks good on everyone. And it's suuuuper matte, for me, looks beautiful. Also, it's very dry, so, you need to exfoliate and moisturize your lips before apply ruby woo.