Prepare for Pleasure is described as a “clean magenta red [with a Cremesheen finish].” It’s a pinky-red with cool, blue undertones and a soft sheen. On my lips, it turns redder (still a cool-toned, bluish red, just not so pink) and has mostly opaque color coverage–you can see a faint outline of my lip freckle. It applied evenly and easily. It wore well for five hours and left a slight stain behind, but it was a smidgen drying (this is typical for me with Cremesheen finishes, so if you have the opposite, bump up the rating for yourself). Guerlain Provocative (863) (LE, $49.50) is brighter, pinker. Guerlain Illusion (660) (LE, $35.00) is pinker. MAC Relentlessly Red (P, $15.00) is matte. Urban Decay Catfight (P, $22.00) is pinker. NARS Luxembourg (P, $25.00) is similar. MAC Love Goddess (LE, $15.00) is similar–a touch pinker on me. Guerlain Calligraphy #5 (LE) is more matte. Dior Marilyn (LE, $36.00) is very similar. Buxom Scoundrel (P, $21.00) is redder. See comparison swatches.