Morning Rose is described as a “soft cool rose [with a Cremesheen finish].” It’s a medium, rosy pink with soft, warm undertones and a lightly frosted sheen. It had semi-opaque color payoff, and it did apply evenly, though the consistency did drag a little. It lasted for three hours on me and was lightly drying (which is typical of my experience with this finish–if Cremesheens are normally hydrating, it would probably be fine for you!). L’Oreal I Pink You’re Cute (175) (P, $8.95) is lighter. Chanel Surprenante (129) (P, $34.00) is a touch brighter. Chanel Equivoque (126) (LE, $34.00) is warmer. Urban Decay Fiend (P, $22.00) is less shimmery. Tom Ford Beauty Indian Rose (P, $49.00) is a touch darker. MAC Venus (LE, $15.00) is similar. MAC Sunny Seoul (LE, $15.00) is a touch lighter. See comparison swatches.