MAC Hoop Lipstick is described as a “mid-tone rosy pink [with a Matte finish].” It’s a brightened, light-medium pink with subtle warm undertones and a subtle sheen. It had full color coverage, and the consistency was lightly creamy and like more recent MAC Matte lipsticks. It lasted four hours on me. Urban Decay Rush is more subdued. MAC Force of Love is brighter, darker. MAC Betty Bright is warmer, less pink. Chanel Hyde Park is pinker. See comparison swatches.