Heroine is a slightly brighter, medium-dark purple with warm, pink undertones and a satin finish. It had good color payoff with a fairly creamy consistency that didn't tug on the lips but does cling noticeably on (though it did not feel too clingy or drying).
After having missed the boat with the last release of this gorgeous lip color, I thought I'd just have to let the idea go and either find a dupe or live without the perfect bright purple lipstick that I so craved. And then MAC heard my cries and released this into the permanent line! Huzzah!
I picked it up today and immediately applied it in the car. And it's glorious. Even though it's a matte shade, it doesn't dry out my lips like their matte formula usually does. It's actually quite weightless and comfortable.
It applies at full opacity with one swipe, but I have noticed that it is just ever so slightly patchy in the center of my bottom lip. I've not yet applied it over P+P Lip, however. I suspect it'll perform better over that.
It's super long-lasting. I've gone through a bottle of water and a hot tea and while there is transfer, it doesn't migrate all over my mouth or look super-faded. It also does not feather, which is practically miraculous on me.
I'm so glad I picked this up. Violetta was a touch too sheer for my liking - I need full coverage on my not-pigmented-at-all lips. So the re-launch of this amazing color is a godsend.