This is a gorgeous neutral/slightly cool medium-ish pink. I say medium-ish because on fair skin it’s slightly darker than my natural lipcolor, but for darker and richer skin tones it would definitely be light. Good coverage, not sticky at all, and just enough blue tinge to make my teeth look extra white. I have to mention also, I bought this on a whim in store having not been much of a lipstick person before, and it set me on a MAC lipstick bender like no other. I love it!
Haute Altitude is a lightened, medium pink with very subtle blue undertones–it is almost neutral-looking on me. It has opaque color coverage, and the official finish is amplified. It wore four and a half hours on me when I tested it. The consistency was creamy, and it glided on nicely without tugging or dragging. MAC Vivid Imagination is bluer-based and lighter. MAC Please Me is cooler-toned. Bobbi Brown Miami Coral is similar–a touch warm. MAC Mehr is darker, warmer.