This is a gorgeous neutral/slightly cool medium-ish pink. I say medium-ish because on fair skin it's slightly darker than my natural lipcolor, but for darker and richer skin tones it would definitely be light. Good coverage, not sticky at all, and just enough blue tinge to make my teeth look extra white. I have to mention also, I bought this on a whim in store having not been much of a lipstick person before, and it set me on a MAC lipstick bender like no other. I love it!