MAC Flat Out Fabulous Lipstick ($16.00 for 0.10 oz.) is described as a “bright plum matte [with a Retro Matte finish].” It’s a brightened, medium-dark magenta pink with a matte finish. It had mostly opaque color coverage that had a lightly dry, stiffer consistency, so it does pull and drag on the lips, but it wears for hours without budging. It was somewhat drying over time. This shade was previously released. See comparison swatches / compare dupes side-by-side.