Flat Out Fabulous is described as a “bright plum matte.” It’s a cool-toned, fuchsia-plum with a flat, matte finish. It had mostly opaque color payoff, and the consistency is slightly dry and does tug somewhat on lips. It does warm up as you try to apply it from the tube, so there is that, but your best bet would be applying with a lip brush to avoid dragging the product across the lips. This was the fourth I’d tested, and my lips were progressively getting drier and drier, so I’d also have to call this one drying. It lasted well for six and a half hours and then started to fade but did leave behind a stain. Urban Decay Anarchy is brighter, luminous. Maybelline Electric Fuchsia is brighter, lighter, less matte. Maybelline Hot Plum is slightly more plum and less matte. MAC Night Blooming is purpler, less matte. MAC Quick Sizzle is just slightly pinker. MAC Pink Pigeon is brighter, pinker. See comparison swatches.