Fixed on Drama is described as a “rich wine matte.” It’s a dark, burgundy red with neutral undertones (reads almost warm on me, as it has a slight brown tone) and a matte finish. This seemed to have less of a flat matte finish compared to other shades, and it was drier and stiffer to work with, which resulted in less opaque color coverage, too. This would be best applied with a lip brush and then layered for best color payoff. It wore for six and a half hours and left a stain behind, but I noticed it faded unevenly. Like the other shades, this was somewhat drying. Urban Decay Shame is warmer, glossier. MAC Endless Drama is similar–a touch darker, maybe, and less matte. MAC What Joy is more berry-hued. Guerlain Gigolo is brighter, less brown, glossy. See comparison swatches.