Dish It Up is a muted, medium-dark fuchsia-plum with semi-opaque color coverage and a natural sheen. It has a lustre finish, so it’s supposed to be semi-sheer and moisturizing. I don’t find the finish to be hydrating; I actually find it a bit drying. The color coverage is actually much more than anticipated based on the finish. MAC Plum Bright is much, much darker and less pink. MAC Hot Gossip is lighter and pinker. MAC Love Forever is brighter, pinker, bluer-based. MAC Something New was the most similar but still pinker and more vibrant.