MAC Devil’s Food Lipstick ($15.00 for 0.10 oz.) is described as a “glossy deep plum [with a] frost [finish].” It’s a burgundy-brown with barely-there ruby red micro-shimmer. Maybelline Plum Paradise is redder, brighter. Chanel Baroque is less red, browner. MAC Approaching Storm is darker, less shimmery. MAC Odyssey has a pinker shimmer/iridescence.