MAC Craving Lipstick ($14.50 for 0.10 oz.) is described as a "burst of plum" and has an amplified creme finish. It's a plummy pink with a subtle shine that applies opaque with very little product needed.
Craving is a lot more plum than pink on my light toned skin. Goes on easily and has long wear with moisture. A terrific day-to-evening shade, and perfect transition to the deeper plums of the autumn palette..