Charmed, I’m Sure is a darkened red with a matte finish. It has subtle blue undertones and opaque color coverage. Guerlain Luxure is slightly darker, a touch browner. MAC Red Racer is brighter. MAC Russian Red is darker. MAC Runaway Red is similar, a smidgen darker. Guerlain Samsara is more blue-based. MAC Ruby Woo is more blue-based.