All Fired Up is described as a “bright fuchsia matte.” It’s a brightened, reddish-fuchsia–the kind of fuchsia that almost looks warm, because it doesn’t have strong blue undertones to it. It has a fully matte finish. The texture is fairly dry but doesn’t tug too much on lips. It had opaque color payoff and wore well for seven hours and left a stain behind. I found it somewhat drying on lips, and I would highly recommend exfoliating and hydrating lips prior to application and potentially dabbing on a little bit of clear lip balm throughout the day to keep lips from drying out. Urban Decay Catfight is redder, luminous. Chanel Suspense is lighter, less matte. Revlon Sorbet is cooler-toned, sheerer, less matte. Guerlain Girly is more fuchsia. Guerlain Gigi is less matte. Guerlain Gourmandise is similar–especially as it sets. See comparison swatches.