Viva Glam I Lipstick is a medium-dark, slightly muted, red with brown undertones and a slight cool tone to it. It has rich, opaque color coverage, and the consistency is lightly creamy and glides on well. Viva Glam I has been a classic red for me for years; it’s a retro, toned down red that works on a lot of skin tones. It wore well for six hours and left behind a stain; it was neither drying nor hydrating. NARS 413 BLKR (LE, $26.00) is darker. Obsessive Compulsive Cosmetics Role Play (P, $18.00) is similar. Giorgio Armani The Red (400) (P, $32.00) is less matte. NARS Majella (P, $25.00) is lighter. MAC Such Flare (LE, $15.00) is cooler-toned. Guerlain Luxure (P, $49.50) is similar. Make Up For Ever #44 (P, $19.00) is warmer, brighter. See comparison swatches.