Pure Silliness is described as a “creamy lilac.” It’s a cool-toned, light-medium pink-purple with a creamy, glossy finish. It applied terribly unevenly, though it had semi-opaque color coverage. The color wore well for four hours and was neither drying nor hydrating. MAC Patentpink (LE, $20.00) is lighter. NARS Coeur Sucre (P, $26.00) is more shimmery. MAC Saint Germain (LE, $15.00) is a touch lighter.MAC Pink Nouveau (LE, $15.00) is similar. See comparison swatches / view dupes.