MAC Itchy & Scratchy & Sexy Lipglass ($16.00 for 0.17 fl. oz.) is described as an “electric blue violet.” It’s a brightened, fuchsia magenta with cool, blue undertones and violet shimmer. It had mostly opaque color coverage, and it applied evenly and smoothly. The color wore well for five hours. MAC Unlimited Style (LE, $15.00) is lighter. MAC Pink Poodle (By Request) (LE, $15.00) is brighter. Urban Decay Crush (P, $19.00) is purpler. MAC Style Packed (LE, $15.00) is less shimmery. MAC Heroine (LE, $15.00) is less shimmery. MAC Embrace Me (LE, $15.00) is pinker. MAC Narcissus (LE, $20.00) is less shimmery, purpler. See comparison swatches / view dupes.