MAC Heroine Lipglass ($15.00 for 0.17 fl. oz.) is described as a “bright purple.” It’s a magenta purple with violet and pink pearl. It reminded me of a more pigmented MAC Revenge is Sweet. MAC Athena’s Kiss is the most comparable shade I could think of, but it’s not quite as bright or as pink. On lips, it looks a bit fuchsia, and depending on how naturally pink/red your lips are, it may look even pinker.