Hell Bound is described as a “brick red with gold pearl.” It’s a warm-toned, medium-dark red with copper-orange shimmer. It had semi-opaque color coverage, and it applied evenly overall. The consistency seemed slightly thinner and less tacky than other Lipglasses. When I tested it, the color lasted for four and a half hours. I did notice a little bit of the texture of the sparkle after three and a half hours of wearing the gloss. MAC Mango Sheen (LE, $19.00) is sheerer. MAC Driven by Love (P, $19.50) is cooler-toned, less shimmery. MAC Restless (LE, $15.00) is slightly darker, browner. L’Oreal Sparkle Frenzy (LE, $9.99) is redder. Hourglass Siren (P, $28.00) is more metallic. See comparison swatches.