Typographic is a gray-black with a matte finish. It has a very soft, silky texture that can be a little powdery but doesn’t look it once applied. It’s not quite a black, but it’s a very dark gray so it can look like a faded or softened black at times. theBalm Serious is darker. Milani Pitch Black is blacker. MAC Gravel is warmer. MAC Heather Belles is a smidgen lighter. Guerlain Les Gris #1 is a touch lighter. Estee Lauder Black Chrome #2 is shimmery. Chanel Premier Regard #4 is a bit darker. bareMinerals Amnesia is slightly grayer. bareMinerals Lights Down is darker. See comparison swatches.