Spoiled Rich is a darkened, medium purple with red undertones and a dusting of muted copper shimmer (which doesn’t translate at all to the lid). It has a frost finish, but it looks very, very matte on the lid. The pigmentation was decent, but there was some sheerness. It did need to be packed onto the lid. Bobbi Brown Ultra Violet is pinker. MAC Power Boosted is pinker and more shimmery. Urban Decay Purple Haze is similar but a true matte.