Smoked Cocoa #2 is a neutral-cool taupe with a matte finish. It had a soft, finely-milled texture but was noticeably less silky compared to my original Copperplate eyeshadow (which this was listed as in my information), and as a result, Smoked Cocoa #2 appeared lighter when swatched side-by-side, though in the pans they both looked the same. It applied easily and blended out well. This wore well without showing signs of fading until nine hours of wear. Maybelline Tough as Taupe is grayer and a cream product. bareMinerals Rowdy is cooler-toned. See comparison swatches.