Self-Serve is a medium-dark gray-brown with a subtle pearled sheen. It has a satin finish. The color payoff is horrendous–it’s like a trick eyeshadow! The swatch I managed to capture is a layered swatch; that’s the color built up as much as I could muster. The texture is dry, stiff, and loathes to be blended. Guerlain Les Gris has a similar grayish-brown kind of shade with better color payoff, though it has more of a matte finish. MAC Scene is a bit similar but less brown. MAC Moody is darker and browner but seems to be kind of what they were going for.