Flounce is described as a “chalky white pink [with a Matte finish].” It’s a cool-toned pink–almost a little lavender to it–with a matte finish. MAC was right about a chalkiness to it, too; I’m not sure it will work well on deeper complexions due to the chalky, white base. The consistency was a little dry and powdery, but soft and blendable, and yielded semi-opaque color payoff. bareMinerals Velvet Lavender (LE, $14.00) is more lavender. Too Faced Strawberry Bon Bon (P) is pinker, less cool-toned. Urban Decay X-Rated (LE, $18.00) is darker, pinker. LORAC Light Pink (P) is similar. NARS Bouthan #1 (P, $24.00) is pinker. Benefit Pinky Swear (P, $20.00) is also pinker. Inglot #319 (P, $6.00) is darker, brighter. See comparison swatches.