Embark is described as a “dark reddish brown [with a Matte finish].” It’s a dark brown with subtle, warm red undertones and a matte finish. It had decent color payoff, but the texture is a combination of soft yet dry, so it doesn’t yield the best color payoff, though it is buildable. It isn’t quite as effortlessly blended, but it is workable. This shade is permanent, though the one included in the quad was less pigmented than the permanent one I have. Make Up For Ever #162 (P, $20.00) is darker, richer. Bobbi Brown Cocoa (P, $22.00) is darker. See comparison swatches / view dupes.